Learn Chinese Song Lyrics – Study Mandarin in a Relaxing Way

February 8th, 2010 by admin No comments »



Music is a powerful tool for language learning. It motivates language learners and develops language skills. As an experienced Mandarin teacher and an amateur Chinese singer, I often record my own mp3 songs in my spare time and share them with my friends. I translated the lyrics of my favorite Chinese songs and teach them to my students. They are very interested in singing these songs since it is not only helpful to their language learning but also helps them learn about Chinese culture and customs, the history and the people. Here are some sound reasons to hum a little Chinese tune when you are learning it:

Listening to Song Lyrics Improves Comprehension Skills

If you have ever tried to figure out the lyrics to a Chinese song whenever you hear it, you know that careful listening is required.

Singing Songs Develops Good Pronunciation

Music lends a natural rhythm to words and phrases, helping language learners use good pronunciation. Melodies and rhymes guide learners to speak in a native cadence. Any Chinese learner can follow a Chinese song to model correct pronunciation.

Singing Songs Increases Vocabulary and Speech Patterns

Songs automatically put language into a context. Chinese learners will begin to pick up vocabulary and complex expressions they might not otherwise come across. Some Chinese songs can be used to teach specific vocabulary.

Music Aids Memory

Some Chinese songs can help learners memorize grammar and vocabulary.

Music Brings Culture Alive

Traditional songs and rhymes offer a wealth of cultural heritage. Just think about the history of a Chinese song that goes back generations and generations. There are songs associated with holidays, places, and times gone by.

Music is Fun

Sing a beautiful Chinese song livens up learning. When you are having fun, you are more motivated to learn. Sing, sing, sing! Motivate yourself to study Chinese as a foreign language with music!

By: Apple Mao

Green Consumer Loyalty Considered – Case Study Discussion

February 7th, 2010 by admin No comments »



What happened to the American Auto Makers, it seems that over the years, fewer and fewer folks and their families have carried on with their loyalty for Ford, Chrysler or General Motors? Why is this? It seems that often the consumers have more loyalty for Toyota and Honda then for the big three American Brands. Well one recent story may in fact give at least some insight to this challenge:



Study: Hybrid Car Owners are the Most Loyal

DETROIT — Hybrid car owners are some of the most loyal in the U.S. market, with nearly half purchasing a vehicle of the same make when they buy another car, according to a study released Monday by an automotive data company. Forty-seven percent of hybrid buyers buy a vehicle of the same make, compared with 35% of buyers overall, according to Experian Automotive… Eighteen percent of hybrid car buyers even buy the same model, compared with 12% overall. [Source: Associated Press].



Apparently, Detroit is starting to learn what Honda and Toyota have already discovered with regards to their hybrid customers. In fact, now that I think about it, everyone I know who owns a Prius also owns is planning on buying another one or replacing that one if and when it ever dies, interest statistics indeed.

Strong customer loyalty can save the big US automakers 100s of millions of dollars per year in advertising. And both GM and Ford have several Hybrids on the market and are introducing many more in 2009, 2010 and 2011. And right about now that is a very important fact to consider for the struggling automakers.

By: Lance Winslow

Feasibility Study for Online Business

February 6th, 2010 by admin No comments »



After setting up an objective it is imperative to conduct a feasibility study. Feasibility study is an important tool to analyze the effectiveness of a proposed business plan; it is a safeguard against the wastage of investment or resources. The feasibility is conducted before the commencement of the new business plan or business expansion. Conducting a feasibility study to start up business online or to extend your business online is the one of the good decisions because you are analyzing its viability to ensure that you have taken the right decision at the right time. The feasibility study will assist you to know your strength and will also help you to analyze the possibilities of extending and marketing your business online.

What Factors should I consider to conduct a feasibility study?

The business feasibility study will identify the hurdles and the roadblocks in the proposed business concept and will also determine the effectiveness of business concept. The following are the factors one should consider in feasibility study.

Market Viability

Technical Viability

Business Model Viability

Financial Viability

Management Model Viability

The above are the important dimensions of the feasibility study. Based on these viabilities one has to go further in making the right decision. All the above factors must prove feasible for the proposed business.

Business Feasibility Study Outline:

1. The Executive Summary – Prepare the executive summaries of who you are and what do you do? This is usually prepared at the end of the study but it is presented first.

2. Introduction: Here you have to introduce yourself and your company in detail. Your goals and objectives of why do you want to extend your business online. And where you would like to see yourself after few years. This section will also include the vision and the mission of your company.

3. Product or Service: Here you have to tell about your product or service which you are going to market online and offline as well. Also tell your product mix if you have. OR if you are going to market others product tell more about this product and its popularity via online. Also describe how your customer will use this product what benefits you are going to deliver to them if you sell it through online. Who are you target customers etc.

4. Technology: Technology has already driven businesses to the horizon. Study about the existing technology. Analyze your technological strength and try to figure out what the existing technology is? If you are going to sell product or services through online or if you are going to order supply through online then find out the need what technical assistance is needed to suit your requirements.

5. Online Market Environment and Competition: Be clear about your target market(s). Try to find out who are your online customers and end users. Why should they buy product from you? What is the distribution system available through online market? How your product or service will benefit your end users. What is the market trend of your product or services? Who are your online competitors? How do they distribute the product through online? Do a rough study on the competition there is a separate section called WEB COMPETITIVE INTELLIGENCE, which will tell you more about online competition.

6. Business Model: Describe how your business will generate revenue

7. Marketing and Sales Strategy (Both Offline and Online): Layout the basic marketing plan. Differentiate your offline and online marketing plans or mix it up as a single marketing plan. Also list out what are the e-tools you are going to use to market your product through online. What is the online selling strategy you are going to adopt?

8. Production and Operation Requirements (not required if you are marketing merchants product): Describe the complexity of your production system. This study is not required if you are marketing merchants product/service.

9. Management and Personnel: list down your company staffs details and their role also list down who will be managing online operations and marketing etc

10. Critical Risk Factors: Try to study the risk you’ll face in the entire business system if you extend your business online.

11. Financial Projections – this section will include Balance Sheet, Income Statement Projections, Cash-Flow, Break Even Analysis, and Capital Requirements. All the financial terms and expenditures you had spent and also the ROI.

12. Findings and Recommendations of the study

By: Idrees Ahmed