In this age of taking business online, in the form of presentations, video, webinars and e-courses, case studies have become a powerful marketing tool. An effective, yet simple way of developing case studies is known as the PAR Formula.What is the PAR formula?It is the case method theory that’s taught at Harvard and other exceptional [...]
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Business Case Study Methodology – The PAR Formula
January 30th, 2010 
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Tags: Aesop, Alka Seltzer, Business Case Study, Business Online, Business Story, Case History, Case Method, Case Study Methodology, Confucius, Mahatma Gandhi, Marketing Tool, Muhammad, Nike Swoosh, Spiritual Leader, Storyteller, Storytellers, Tagline, Tv Commercials, Webinars, Wharton 
No Comments »Truck Wash Business Case Study
November 20th, 2009 admin Often smart entrepreneurs look for out of the way businesses, things out of the mainstream but businesses, which have a good customer base and steady incomes. This is an extremely interesting story. I had always considered the mobile truck washing efforts to be very profitable and believed that fixed truck washes were a big waste [...]
Posted in Articles Tags: Blue Beacon Truck Washes, Business Case Study, Car Wash, Car Washes, Car Washing, Customer Base, Franchise Buyer, Franchise Company, Franchisee, Fuel Card, Fuel Man, Incomes, Indian Reservation, Interesting Story, Mobile Truck, Serial Entrepreneur, Smart Entrepreneurs, Spreadsheet, Wa State, Waste Of Money No Comments »