In this age of taking business online, in the form of presentations, video, webinars and e-courses, case studies have become a powerful marketing tool. An effective, yet simple way of developing case studies is known as the PAR Formula.What is the PAR formula?It is the case method theory that’s taught at Harvard and other exceptional [...]
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Business Case Study Methodology – The PAR Formula
January 30th, 2010 
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Posted in Articles 
Tags: Aesop, Alka Seltzer, Business Case Study, Business Online, Business Story, Case History, Case Method, Case Study Methodology, Confucius, Mahatma Gandhi, Marketing Tool, Muhammad, Nike Swoosh, Spiritual Leader, Storyteller, Storytellers, Tagline, Tv Commercials, Webinars, Wharton 
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